Vision Zero Heroes Press the Flesh for Street Safety

As “Summer” turns to SF Summer, the Vision Zero SF Street Team has been out on the town talking to residents and visitors about street safety. From Tenderloin Sunday Streets, to the free day at the SF Zoo and at the NoisePop 20th St Block Party, our team has been raising awareness and taking feedback about the city’s efforts to end serious injury and death on our roadways. As you visit SF’s street fairs and popular attractions, keep your eyes peeled for our outreach teams and maybe even the silver-haired Vision Zero Hero!

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Safety + Fun = Money!

Check out this 2010 campaign from Sweden that we think everyone will enjoy. In that country known as a pioneer for safe streets, they set up a speed camera that would ticket speeders as expected, but would enter anyone not speeding into a lottery. The winnings would be funded by the fines issued to speeders. As a result of the campaign, speeds were reduced by 22%.

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Parallel Work

Check out this new PSA campaign in Los Angeles that seeks to end hit-and-runs. Given the recent events here in San Francisco, we think this message is beneficial at home as well.

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Every Detail Matters

Here is a sobering video out of New Zealand that depicts a life-changing moment for two families. Just before a speeding driver is about to collide with a driver who is carelessly turning in front of him, the two men are suddenly frozen in time and are forced to reflect upon their equally errant decisions. The PSA is less about blame and more about getting road users to think about the impacts of every choice they make on the road. It will hopefully change – and save – lives on roads around the world.

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