Wiggling More Safely

Check out this article detailing the new bicycle “head start” signals that will give cyclists a few extra seconds to make their way through the intersection of Oak and Scott Streets. This will make the popular Wiggle route safer and hopefully save lives.

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Safety + Fun = Money!

Check out this 2010 campaign from Sweden that we think everyone will enjoy. In that country known as a pioneer for safe streets, they set up a speed camera that would ticket speeders as expected, but would enter anyone not speeding into a lottery. The winnings would be funded by the fines issued to speeders. As a result of the campaign, speeds were reduced by 22%.

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A Hope for the Future

Today we share a quote from the 2015 State of Vision Zero report. The quote comes from a trauma surgeon at Zuckerberg San Francisco General Hospital and is a good reminder that healthcare professionals can be powerful advocates for our movement. While we all hope that victims of traffic collisions survive, surgeons like Dr. Dicker are responsible for making it happen. People like her see firsthand how deadly traffic collisions are.

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The Vision Zero Family

Take a look at this article about the newest potential member of the Vision Zero movement: Boulder, Colorado. Another forward-thinking city that loves the outdoors, Boulder is a city many San Franciscans may think of as a kid sibling. We hope you are heartened and encouraged by seeing our movement spread into the Rockies.

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We Need to Catch Up

This week we will share an article that details a CDC report that compares reduction in crash fatality rates in 20 high-income countries between 2010 and 2013. Unfortunately, the report shows that the United States lags behind the rest of the high-income world in reducing crash deaths. Most shocking is to realize that, if the US had the crash rate of Sweden, 24,000 fewer lives would be lost each year. We hope this information makes us realize that a safer future is possible if we use all methods available to reduce fatalities on our streets.

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A (Surprisingly Gentle) Blast from the Past

Check out this interesting piece of San Francisco history: a 1939 Shell guide to the Bay Area that instructs drivers how to behave on San Francisco streets. It’s striking in how cautious it advises motorists to be, especially considering that it comes from a gasoline company. For example, the guide tells drivers to go 15mph through all intersections and to never turn right on a red light in the congested downtown core. Many could still use this advice today!

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Unwelcome Numbers

Take a look at this article that summarizes some troubling new data from the National Highway Traffic Safety Administration. The 2015 data, released last week, shows unacceptable increases in all kinds of traffic fatalities in the United States, including a 10% increase in pedestrian fatalities and a 13% increase in cyclist deaths. We hope this data moves you to help make our streets safer for walking and biking.

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Did you know car crashes are the #1 killer of teens in the U.S.? Parents can cut a teenager’s crash risk in half by talking to them about safe driving behavior. Find out more on the Zero Fatalities website: ow.ly/8bG7309bVFG
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