Warning: Intense (And Hopefully Effective) PSA

In this terrifyingly realistic PSA from Vision Zero NYC, a mother guides her son through a crosswalk where they have the right of way. Meanwhile, a motorist fiddles with his radio and does not see the light turn red. The results of his mistake are deadly. We invite you to share it with your networks and spread this important message to the West Coast.

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César Chavez Street’s Transformation

Check out this San Francisco Examiner article about the transformation of César Chavez Street from a deadly near-freeway to neighborhood arterial. Many remember how foreboding and dangerous the street was, but younger people and new residents may be interested in learning more about how grassroots advocates lobbied the City to make much-needed changes to the street. There is also a link to WalkSF’s tour of the street and area coming up on June 25.

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Street Smart PSA

This PSA from Washington, DC has people talking. While some think this image is too shocking, others argue a head-turning image is needed for a serious issue like pedestrian fatalities. We hope people use it as a jumping off point for a conversation about getting the Vision Zero message out there.

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A Son Turns Grief Into Action

“I don’t want anyone else to go through such horrible pain when such crashes are preventable.” After Gene Lee’s mother was killed by a car at Stockton & Sacramento in Chinatown, he worked with city leaders to install diagonal crosswalks there. A tragic event, turned into action. Join the movement for Vision Zero. (Photo and quote from SFGate)

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While Washington Lurches, Cities are Nimble

Here’s an interesting article about how big American cities aren’t waiting for Washington gridlock to clear in order to make our streets safer. The article gives kudos to cities like San Francisco that embrace data and such initiatives as Vision Zero and Bike to Work Day to create a safer, more sustainable city. While most Americans know Congress can move at a maddeningly slow pace, it’s important to know that you can advocate for safer streets and communities much closer to home, right here in San Francisco.

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A State-by-State Look at Traffic Deaths

Nearly 33,000 Americans died on U.S. roadways last year, a figure that has gradually declined in recent years.

In certain states, however, fatality tallies are headed in the opposite direction. Updated data for 2014 published by the National Highway Traffic Safety Administration last week provides a detailed portrait of the prevalence of various types of fatal crashes and where they’re occurring.

Read More Here

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SFMTA Exceeds Promise of 24 Projects in 24 Months

Today Mayor Edwin M. Lee joined by Supervisor Jane Kim, the San Francisco Municipal Transportation Agency (SFMTA), Vision Zero Coalition and other city agencies, announced the completion of the 24th Vision Zero project. As part of the City’s commitment to “Vision Zero,” a policy to eliminate all serious traffic injuries and fatalities in San Francisco by 2024, the SFMTA developed a list of 24 expedited Vision Zero projects in 2014 to improve safety on San Francisco’s streets and sidewalks. The SFMTA had committed to implementing these 24 Vision Zero engineering projects in 24 months – by February 2016 and completed them early.

“The City of San Francisco is working to quickly build safer, better streets, educate the public about traffic safety and increase enforcement to protect our residents,” said Mayor Lee. “We completed our high-priority Vision Zero projects ahead of schedule, and we’re not stopping there. We have identified six additional projects that begin immediately. We will continue to work to make our streets safe for everyone, whether they are walking, biking, driving or taking transit.”

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